Sticking to business can help Lenovo smartphones shine in the U.S. - wellersualking
Lenovo may atomic number 4 the only John Roy Major PC shaper to weather the black first quarter with nary a correct in shipments, but success International Relations and Security Network't attained by sitting flat on your heels. Spell the ease of the industry scrambles to stem the PC hemorrhage, Lenovo's organization is busy preparation an audacious expansion into the U.S. smartphone arena in the next year.
"Smartphones are our new opportunity," Lenovo Chief operating officer Yang Yuanqing told the Wall Street Daybook. "As a public company you always have to study how to grow."
Indeed, while Lenovo's PC sales were two-dimensional, its smartphone sales were up a whopping 206 percent year-over-year in last quarter, thanks to the company's strong showing in Asian markets. Now, Lenovo is superficial to go Occident, swain—where it will to be sure slam forward into the dominating span of Malus pumila and Samsung.
Right companies have struggled to capture this exceptional two-large-headed wolf. HTC, Flange, Motorola, LG, and Nokia have wholly faltered in the look of iPhones and the Galaxy air. So how can Lenovo succeed where so many have unsuccessful?
Simple: By remembering its roots and sticking to business—literally.
Built for business
Lenovo's qualification headway into the consumer market with its IdeaPad line of laptops, but the companionship's true metier lies in ThinkPad, the business-focused mark Lenovo inherited from IBM. ThinkPads have enormous stigma cachet and a superior reputation with the suit-and-tie gang.
Lenovo would beryllium crazy not to strike into that, especially given the ho-Harkat-ul-Mujahidin state of business phones nowadays. Brim's star shines dimly even after the launch of the long-delayed BlackBerry 10 card. In the BYOD old age, users are clamoring for phones they're used to—namely, iPhones or something running the Android operating system—while Information technology is mendicancy for phones they rear manage.
Android manufacturers have been slow to heed the forebode
Samsung's SAFE (SAmsung For Endeavor) software is attempting to scratch the business itch, and its coming Knox component—which will be saved first in the Extragalactic nebula S4—will add even more enterprise functionality, allowing users to cursorily switch between Syntactic category mode and a segregated, highly manageable Work environment with the push of an onscreen button.
Even thusly, Samsung's SAFE push is in its infant stages, and the company's Mechanical man phones aren't made to play well with its Windows PCs. Software-wise, warring solutions corresponding Enterproid's Divide platform, VMWare's Sensible horizon Mobile, and Lip's own BlackBerry Balance are all scrambling for the attending of sysadmins, but none has established itself as an industry criterion.
The door is wide open. Enter Lenovo.
The ThinkPhone
Businesses buy in phones by the bucket load, and if Lenovo plays its cards good, IT could easily transform itself into the smartphone manufacturer of choice for businesses.
First of all, an Android-powered ThinkPhone would need just about of the protection features stacked into Knox: Quarantined work and play profiles, twist encryption, Change ActiveSync and Active Directory support, mobile device management tools, VPN capabilities, sandboxed apps, etc.. You know, the basics.
Beyond that, a hefty Lucy in the sky with diamonds of enterprise-friendly extras could make a ThinkPhone all the more cute, and Lenovo already has templates in the form of the business software that already comes preloaded on ThinkPad machines.
Lenovo My ThinkPad Winding hybrid, for example, includes tools to schedule updates for late, mechanically back off data, and prevent the utilise of USB ports. All these features would translate easily to a ThinkPhone. Some other programs baked in to the Twist already look tailor-made for handsets, such as the power to enable specific settings dependent on your physical location or turn your device into a Wi-Fi hotspot.
Cellular companies mightiness balk at the thought of allowing a ThinkPhone to freely tether any other gadgets, but they might have fewer qualms well-nig allowing businesses to tether their ThinkPads to their ThinkPhones victimisation a specific Lenovo-made application. Toss in the power to seamlessly manage your data between ThinkPhones and ThinkPad computers and you're staring at a make place victor. (Lenovo's Yuanqing told the WSJ that the company was give to acquisitions to bolster its smartphone sleeve. Maybe an AirDroid purchase is systematic?)
At length, Lenovo could tie it completely together by offering its ThinkPhones to companies in majority, right alongside its laptops and desktops as part of a package plan. ("Oh, you'ray looking for a flit of ThinkPads? We can also offer you this beautiful black-and-red ThinkPhone. The deuce look wonderful side-by-pull, have incredible synergies, and both can atomic number 4 easy managed past your IT staff.")
C'mon, these things would practically sell themselves to corporate buyers.
Business is but a beachhead
Ah, only there's a potency fly in this ointment.
During a schmooze about Lenovo's possible sound plans earlier this year, Think brand world-wide manager Dilip Bhatia said that the company wants to generate higher Think marque recognition among young customers.
That's a noble goal, but it's crazy to take Malus pumila and Samsung head-on in today's grocery; Witness the trail of also-rans striving to just break even in the smartphone race. Lenovo's unique position as all-around device provider—the company offers ThinkPad tablets, too—give it an chance to shatter the smartphone duopoly and reclaim RIM's empty go-ahead throne.
The ThinkPhone could be a boardroom star, merely only if Lenovo takes vantage of its existing strengths and resists the enticement to muddle its marque by chasing the fleeting sensation know as "cool."
Source: https://www.pcworld.com/article/452078/sticking-to-business-can-help-lenovo-smartphones-shine-in-the-u-s.html
Posted by: wellersualking.blogspot.com
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